Savage Shores, the newest product in our Pirates of the Cursed Seas PocketModel Game line, arrives in stores today and while the contents have been listed on our website, (here: Savage Shores) and several previews have also run (Preview #1, Preview #2 & Preview #3), we haven’t said much about what has changed and why.

The newest release sees us moving away from the booster model to meet changing consumer demands and toward a gift SKU that provides days of fun at a reasonable price.  The new set, officially termed a “scavenger pack”, offers pirates fans a ton of ships and game content at a real value price - more than $30 worth of Pirates for an MSRP of $14.99.

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Today’s Brand Development tenet (#3 for those keeping track) focuses on game play. The two tenets that we previously discussed hinge on corporate philosophy as well as brand and R&D philosophies. The scope of the two previous tenets was pretty wide, too. The particular topic of today, however, just speaks to the game of HeroClix.

Brand Development Tenet #3

The game of HeroClix inherently should reward offensive game play over defensive game play.

For some, I believe this concept may seem like a no-brainer; for others, I can imagine this being a little bit controversial. Let me elaborate.

The game of HeroClix replicates a comic book battle. HeroClix allows fans to stage, recreate, and wage battles of huge comic-book magnitude. In the subatomic DNA of HeroClix, questions wait patiently for answers.

Who is tougher the X-Men or the Avengers?

How many Arkham villains can Batman take out?

What would happen if the Civil War played out differently?

How does the <<INSERT YOUR FAVORITE COMIC BOOK CHARACTER>> play?

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