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	<title>WizKids Blog</title>
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	<pubDate>Mon, 10 Nov 2008 19:16:30 +0000</pubDate>
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		<title>News from Topps&#8230;..</title>
		<link>http://blog.wizkidsgames.com/news-from-topps/</link>
		<comments>http://blog.wizkidsgames.com/news-from-topps/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 18:54:15 +0000</pubDate>
		<dc:creator>wkadmin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.wizkidsgames.com/?p=176</guid>
		<description><![CDATA[The following announcement is being released from Topps today.  We&#8217;re all in a bit of shock and at a loss for words right now.
&#8212;&#8212;&#8211;
The Topps Company announced today that WizKids will immediately cease operations and discontinue its product lines.  Scott Silverstein, CEO of Topps, said “This was an extremely difficult decision. While the company will [...]]]></description>
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		<title>First, Not Fifth</title>
		<link>http://blog.wizkidsgames.com/first-not-fifth/</link>
		<comments>http://blog.wizkidsgames.com/first-not-fifth/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 20:58:56 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
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		<guid isPermaLink="false">http://blog.wizkidsgames.com/first-not-fifth/</guid>
		<description><![CDATA[&#160;
Alright, we&#8217;re at the halfway point! I hope that you enjoy reading these as much as I enjoy writing them.
To recap, we&#8217;re looking at ten of the tenets Brand Development uses with HeroClix. I may do another piece featuring ten more tenets after the holiday break, as I believe there is no shortage of pontification [...]]]></description>
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		<title>Isn&#8217;t That Special? (blog 4 of 10)</title>
		<link>http://blog.wizkidsgames.com/isnt-that-special-blog-4-of-10/</link>
		<comments>http://blog.wizkidsgames.com/isnt-that-special-blog-4-of-10/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 22:07:44 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
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Brand Development Tenet #4
Special Powers Should Remain Special.
&#60;&#60;JAKE: Edited from about an hour ago to add my new evil picture and missing paragraph&#62;&#62;
For back-to-back days, we’re going to specifically talk game design. I’ll go out on a limb and say that the inclusion of special powers in HeroClix was the biggest step in its game design since [...]]]></description>
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		<title>Savage Shores - New Product Configuration for Pirates of the Cursed Seas</title>
		<link>http://blog.wizkidsgames.com/savage-shores-new-product-configuration-for-pirates-of-the-cursed-seas/</link>
		<comments>http://blog.wizkidsgames.com/savage-shores-new-product-configuration-for-pirates-of-the-cursed-seas/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 00:29:15 +0000</pubDate>
		<dc:creator>Andre Lawless</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.wizkidsgames.com/?p=165</guid>
		<description><![CDATA[
Savage Shores, the newest product in our Pirates of the Cursed Seas PocketModel Game line, arrives in stores today and while the contents have been listed on our website, (here: Savage Shores) and several previews have also run (Preview #1, Preview #2 &#38; Preview #3), we haven&#8217;t said much about what has changed and why.
The [...]]]></description>
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		<title>A Great Offense (blog 3 of 10)</title>
		<link>http://blog.wizkidsgames.com/a-great-offense-blog-3-of-10/</link>
		<comments>http://blog.wizkidsgames.com/a-great-offense-blog-3-of-10/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 21:26:46 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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Today&#8217;s Brand Development tenet (#3 for those keeping track) focuses on game play. The two tenets that we previously discussed hinge on corporate philosophy as well as brand and R&#38;D philosophies. The scope of the two previous tenets was pretty wide, too. The particular topic of today, however, just speaks to the game of HeroClix.
Brand [...]]]></description>
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		<title>Poll-y Mole-y</title>
		<link>http://blog.wizkidsgames.com/poll-y-mole-y/</link>
		<comments>http://blog.wizkidsgames.com/poll-y-mole-y/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 20:03:34 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[ 
Today, as Part 2 of the Ten Tenets of Brand Development blog series, I’ve got a crazy announcement as promised. Before we get into that though, let’s talk about our next tenet:
FANS SHOULD TAKE AN INSTRUMENTAL ROLE IN GUIDING BRAND DEVELOPMENT
This is a pretty wide and consuming goal for Brand Development. While we have data [...]]]></description>
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		<title>Brand Development and Philosophy</title>
		<link>http://blog.wizkidsgames.com/brand-development-and-philosophy/</link>
		<comments>http://blog.wizkidsgames.com/brand-development-and-philosophy/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 00:47:48 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[&#160;
Howdy everyone and a belated happy Halloween!
Things at the ranch were let&#8217;s say&#8230;festive and featured numerous employees dressing in costume like our awesome Senior Production Manager Chas DeLong. Here&#8217;s a pic of Chas sporting my favorite costume from the event- 
 
One word- Booties!
 
Today, I&#8217;m going to kick off a rolling ten-(business) day blog [...]]]></description>
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		<title>LAWLESS LEDGER: Volume 2</title>
		<link>http://blog.wizkidsgames.com/lawless-ledger-volume-2/</link>
		<comments>http://blog.wizkidsgames.com/lawless-ledger-volume-2/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 18:07:12 +0000</pubDate>
		<dc:creator>Andre Lawless</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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Hey folks!  Hope all are well.  The response to the blog, after the first few posts, has been very positive.  Thanks for reading! The blog is now RSS enabled, so if you want to subscribe, just click the RSS logo on the main page - 
It&#8217;s been busy, busy, busy here at WizKids. It&#8217;s an [...]]]></description>
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		<title>Live (Barely) from Fort Wayne: Part 2</title>
		<link>http://blog.wizkidsgames.com/live-barely-from-fort-wayne-part-2/</link>
		<comments>http://blog.wizkidsgames.com/live-barely-from-fort-wayne-part-2/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 20:34:12 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[&#160;
Alright&#8230;I&#8217;m back.
The plane flight back from Fort Wayne went smoothly, and it&#8217;s back to work. The action hasn&#8217;t stopped this week: I&#8217;ve landed, did a week&#8217;s worth of laundry, celebrated my birthday, got a nasty cold, and now sit shivering and finishing a blog on Guemes Island in the San Juan Islands of Washington. The [...]]]></description>
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		<title>Live (Barely) from Fort Wayne: Part 1</title>
		<link>http://blog.wizkidsgames.com/live-barely-from-fort-wayne-part-1/</link>
		<comments>http://blog.wizkidsgames.com/live-barely-from-fort-wayne-part-1/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 00:23:18 +0000</pubDate>
		<dc:creator>Jake Theis</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.wizkidsgames.com/?p=76</guid>
		<description><![CDATA[As I write this, it’s currently 5:22 a.m. EST on Columbus Day, Monday October 13, at the Fort Wayne, Indiana International Airport.  For me and most human beings, 5 a.m. arrives early.  I’ll count getting out of bed at 4 a.m. for a 7 a.m. flight as one of the few downsides to my otherwise [...]]]></description>
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